Market Feasibility and Competitive Intelligence

Conducting market feasibility and competitive intelligence marketing research early in the development cycle can provide a "reality check" on your idea as well as help define product development to ensure its appeal for your customers.

Competitive intelligence, sometimes referred to as corporate intelligence, refers to the ability to gather, analyze, and use information collected on competitors, customers, and other market factors that contribute to a business's competitive advantage. Competitive intelligence is important because it helps businesses understand their competitive environment and the opportunities and challenges it presents. Businesses analyze the information to create effective and efficient business practices.