Purchasing Decision Dynamics

Purchase decision dynamics are ways in which consumers make decisions about buying or using products or services. Consumer buying behavior varies among people with different backgrounds, and in most markets it is possible to identify market segments that are most and least likely to use or buy a particular product or service. Consumer behavior is a multi-faceted knowledge and a new system has greatly influenced the assumptions developed in the scientific systems. Investigation of relationship between consumer behavior and various sciences such as psychology, sociology, social psychology, cultural anthropology, economics, is considered as important issue in macro studies. Purchases. When people want to use accumulated surplus funds to purchase goods such as a TV or a car, or they are willing to travel for the holidays, so making their own decisions are not easy. For most consumers, the decision making is difficult. Before making any decision, the customer actively collect the necessary information, talk with his friends, and do basically anything that can do for shopping.