Political Polling

Ø  Political Polling

Political polls are an essential tool used by politicians in organizing their campaigns and crafting a strong message. Understanding the different types of polls and how they work is critical to running a successful political campaign.

A political poll is use of survey instruments to elicit and record an individual’s opinions, attitudes, and personal information. Instruments can be designed to capture qualitative data by asking open-ended questions of voters and recording answers in their own words. Quantitative instruments provide fixed options for their respondents’ answers